Marketing Ideas for Water Treatment Dealers
Water treatment dealers sell water treatment products for residential and commercial customers. Because they deal with both business-to-consumer market segments, or B2C, and business-to-business market segments, or B2B, water treatment dealers have a variety of marketing ideas at their disposal. The best part is, implementing the right marketing tools and tactics can help you increase the demand for your water treatment products, which can lead to higher profits.
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Free Trials
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Free trials can be a particularly effective promotional marketing idea when targeting consumers with your water treatment products. A trial period can allow your customer to experience your water treatment product first-hand, with no obligation. For example, if you sell filters that attach to home owners' kitchen faucets, let your prospective customers try the filter free for 30 days. Even though free trials are primarily used as a B2C marketing tool, you can also use it for B2B customers too. For example, if you sell coolers and filters to commercial businesses, contact the operations manager, and allow for a free trial for a month.
Paid Search
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Paid search is a marketing idea water treatment dealers can use to target a specific group of customers online. Join an ad network like Google AdSense, Yahoo or Bin. Then, create a text or banner advertisement that appears on web pages that your target customers tend to frequent. For example, once you sign up with one of these paid search providers, you can identify key words customers use to search for your product, such as "water treatment products." The paid search providers will scan web pages that advertise, and place your ad on targeted, water treatment-related websites.
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Search Engine Marketing
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Another marketing idea for water treatment dealers is search engine marketing. This marketing tactic can put your company directly in front of customers who are searching for information about water treatment dealers online. Pick a search engine, and sign up for their search engine marketing service. Then, do some research and identify a list of "key words" customers might use to search for your water treatment services online. Use Google's free Keyword Tool. Next, write an advertisement for your company. Keep it concise and highlight your company's biggest benefit. For example, "Jay's Water Treatment. Highest quality water at the lowest price. Click here to learn more." Finally, bid on one or more of the key words you came up with. When customers search for those key words, they will see your ad appear on the page. You only pay when someone clicks on your ad, so this is a great way to bring customers directly to your water treatment website.
Event Marketing
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Attend conferences and events that are related to your water treatment services. Search online for local home improvement trade shows, festivals and conferences. Or, look for commercial real estate events to cater to the B2B audience. Contact the events organizers, and ask if you can set up a table or booth to display your water treatment products. Bring product literature, samples and videos that showcase the unique features and benefits of your water treatment products and services.
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- Photo Credit WATER TREATMENT image by BILLY WELLBORN from Fotolia.com
