Marketing Report Format

Save

Marketing reports are written documents that help communicate important facets of your marketing strategy, such as your goals and objectives, marketing and promotional tactics and marketing research. Your marketing report content will vary and will be largely based on what you are trying to accomplish, but there is a general format you can follow that can help you write a successful report.

Title Page

  • On the title page of your marketing report, list the title, date and author of the report. Your title should clearly convey the contents of your report. For example, if the goal of your marketing report is to communicate your new market research plan, your title should be something like, "2011 Market Research Plan."

Executive Summary

  • The executive summary is the first section to appear on the page after your title page. This section should outline the goals of your report. Write your goals so they answer the question, "What do I want readers to be able to do after reading this report?" For example, "Clearly articulate the new marketing tactics we will be using this year" or "Describe the measurement plan for our marketing initiatives."

Introduction

  • Your marketing report should also include an introduction. Your introduction should provide any necessary background information relevant to your marketing report. Then, give a high-level overview of the contents of the rest of your plan. For example, "Some of you are aware of the updated corporate marketing strategy our management team approved this month. In this report, you will learn the key components of the strategy, how we decided upon these key components and what your role will be in implementing the strategy."

Body Content

  • The body content should describe in detail the key points you touched on in the introduction. Divide the body content into several paragraphs. Use objective data, charts and visual imagery to illustrate the key points of your marketing plan. For example, if one of your paragraphs describes how you arrived at your current marketing strategy, include charts and graphs that include any relevant market research or internal company surveys used.

Conclusion

  • The conclusion of your marketing report includes a wrap-up of all your key points. In this section, summarize the content of your marketing report, and re-iterate your objectives.

Recommended Next Steps

  • The final part of your marketing report should include your recommendation for next steps. For example, "It is recommended that we hold bi-weekly marketing strategy meetings to acclimate the marketing team to this new roll-out plan" or "It is recommended that we partner with a marketing research vendor to better understand our key customer segments."

References

  • Photo Credit shironosov/iStock/Getty Images
Promoted By Zergnet

Comments

You May Also Like

  • Organizational Structure of Marketing

    The organizational structure of a marketing department can be as simple as an entrepreneur wearing the hat of both the chief executive...

  • How to Create a Marketing Report

    A marketing report is a very detailed strategy of how you intend to market a company's products or services. Included in the...

  • How to Write a Daily Report

    You may be asked by your employer to convey what you accomplish each day in a report. A daily report is a...

  • How to Write Activity Reports

    Salespeople write activity reports to share with management their actions and the results of these actions over a certain period. Required weekly,...

  • How to Write a Research Report Template

    A research report template can be digital or paper based; the basic content areas remain the same. Headings with spaces for content...

  • How to Write a Monthly Report

    Project managers often oversee multiple projects within a company or organization. A monthly report is a document that project managers should turn...

  • How to Write a Visit Report

    If your job includes visiting factories, offices, laboratories--or other nations, for that matter--you know how much importance rests on the data you...

  • How to Write a Report Using Samples

    In science, marketing, engineering, sociology, and many other fields involving research, one often has to write a paper using samples and data....

  • How to Format a Report

    Whatever purpose you're writing a report for, and whether it is for school or business, you must give your report a logical...

  • Writing a Marketing Report

    To write a marketing report, you'll need several materials such as the name of the company, their culture, the geography of your...

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!