Creative Real Estate Marketing Ideas
The real estate industry can be very competitive, so having a marketing plan in place is essential for success. However, to really stand out among your competitors, there are several creative marketing techniques you can try that may be the difference between a tough month and sealing the deal on your property. Experiment with these unique marketing ideas, and continue to use the ones that draw the most prospective buyers to your real estate.
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Gift Bags
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Giving gift bags to prospective buyers is a creative marketing idea that can help customers remember you and the piece of real estate your are selling. Pack a gift bag with things like magnets, candy and treats, real estate resources and buying tips. Pass the bags out to any prospective clients. For example, if you hold an open house, give a gift bag to every person that comes to see your property.
Virtual Slide Shows
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One creative way to market your real estate is to create a virtual slide show. Hire a professional videographer to film footage of the interior and exterior of your properties. Have him create a montage of clips for each of your pieces of real estate, then post them on your website and on YouTube. According to the 2010 National Association of Realtors Profile of Home Buyers and Sellers, 74 percent of buyers now use the Internet to research real estate before they buy it. This means virtual slide shows are a great way to give potential buyers a "virtual tour" of your real estate without them actually having to come see the property.
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Create a Web Page
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Most real estate sellers post a listing of their home on a website that is filled with thousands of other real estate listings. However, you can stand out among the crowd by developing a website specifically for your property. Pick a catchy, unique URL, such as, "yourdreamhome.com" or "cheapofficelease.com" so buyers remember you. Hire a web designer and copywriter to help you build the website. Include lots of photographs of the interior and exterior of your property, and a description of the biggest features and benefits your property offers. Include things like improvements to your real estate, location and amenities. Lastly, include your contact information, so potential buyers can easily reach you.
Hand Written Postcards
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In today's world of digital print pieces and junk mail, sending a postcard written in your own handwriting can be a creative marketing idea that really stands out. First, partner with a list provider to help you create a list of individuals who are prospective buyers for your real estate. Once you have your list ready to go, write a personal postcard that communicates your biggest features and benefits. Also, include your contact information. For example, "Dear Mike - If you're in the market for a new home, you can get a 2,000-square-foot gem on the most sought-after block in Royal Park. Completely gutted and updated in '09 and walking distance to the best schools in the city. Call me for details ... Scott 555-1212." Include a photograph of your real estate on the front of the postcard as well.
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References
- Photo Credit real estate contract image by Keith Frith from Fotolia.com
