Business Marketing Careers
The field of marketing is as diverse as the individuals who pursue the profession. Marketing is an essential component of a business and marketers are typically compensated competitively for their contributions. Before deciding on a career in business marketing, you must first choose a concentration. Choose the business marketing career that best meets your personal interests and professional goals.
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Sales and Brand Management
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Sales is a key component of marketing. The purpose of marketing initiatives is to build awareness of a brand or product with the intent of driving sales. A career in sales and brand management gives you hands-on opportunities to generate revenue from marketing activities. Common job titles in this area of business marketing include national sales manager, brand manager and product manager.
Advertising
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Advertising is the branch of marketing that includes paid placement with the intent of gaining exposure for a business. Careers in advertising include promotions managers and account executives. Promotions "are executed through the use of direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or other special events," according to the Bureau of Labor Statistics. An advertising agency account executive manages assigned client accounts to ensure their needs are met throughout the execution of an advertising campaign.
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Merchandising
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Marketers with a concentration on retailing and merchandising may pursue careers as buyers, merchandise managers or planners. These individuals maintain inventory for a business in accordance with the company's goals and brand reputation. Merchandisers plan the placement of products, whether their own or from a distributor, so consumers can view them. For example, the merchandise manager for a soft drink retailer may solicit vending machine placement at a football stadium or amusement park.
Salaries
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Entry-level salaries for marketing majors vary, but "according to a survey by the National Association of Colleges and Employers, starting salaries for marketing majors graduating in 2009 averaged $43,325," the Bureau of Labor Statistics reports. Marketing managers in the fields of computers, scientific and technical consulting services earned the highest income in 2008 with salaries ranging between $111,130 to $127,870.
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