Most Effective Marketing Strategies

Save

As more and more people disconnect their television sets and opt out of newspaper and magazine delivery, marketers turn to the place where they can best reach their intended audiences – online. While personal references still rank high among marketing strategies that work in 2015, the Internet increasingly serves as the best place to employ effective marketing strategies, from unique, informative content to social media posts.

A young woman using her digital tablet outdoors.
A young woman using her digital tablet outdoors. (Image: Vingeran/iStock/Getty Images)

Get People Talking

While most businesses have an online presence, it takes money and time to maintain an active site and draw significant interest in your product or service. According to a January 2015 survey taken by Infusionsoft, a marketing software company, as many as 72 percent of small business owners rely on referrals for new business. Exceptional customer service remains the most effective way to build word-of-mouth referrals.

Two women talking on mobile phones in a coffeehouse.
Two women talking on mobile phones in a coffeehouse. (Image: Hill Street Studios/Blend Images/Getty Images)

Send a Friendly Note

Email is an effective marketing strategy, as 34 percent of small businesses rank it among their top three working strategies, according to Marketing Profs. Email can be directly targeted to potential customers who have opted in to receive your specials, appreciation coupons, information-oriented newsletters and opportunity reminders. According to The Radicati Group, a market research firm for technology, a total of 3.1 billion email accounts verified in 2011 are expected to reach close to 4.1 billion by the end of the year in 2015, representing growth of about 7 percent.

People using portable devices during a morning train commute.
People using portable devices during a morning train commute. (Image: monkeybusinessimages/iStock/Getty Images)

Write It and They Will Come

Content marketing is proving to be one of the most effective marketing strategies aimed at Internet users. By producing consistent, informative, useful, unique content, businesses can build brand identity, engage customers and increase sales. Through web pages, blogs, case studies and infographics, fresh content on your website increases search engine rankings and improves the odds that your content (and your name and message) will get passed around.

A man using his smart phone on a cafe terrace.
A man using his smart phone on a cafe terrace. (Image: LDProd/iStock/Getty Images)

Hang Out with Your Clients

While creating engaging content is a valuable marketing tool that will attract visitors to your site and turn them into customers, where you distribute that content is equally vital. Social media sites are where your customers hang out via their laptops, tablets and phones. Effective marketing in the 21st century demands that you participate in those social arenas to reach the kinds of numbers you want to see your message. Place social media links on your website pages to make access easy and automatic for sharing your entertaining, informative, unique content. Avoid using social media to send only ads and promotions. Just as it’s easy to click on a social media page, it’s just as easy to click off when visitors are bombarded with ads.

A young man perusing social media sites on his laptop in a courtyard.
A young man perusing social media sites on his laptop in a courtyard. (Image: DragonImages/iStock/Getty Images)

Related Searches

References

Promoted By Zergnet

Comments

You May Also Like

Related Searches

Check It Out

Are You Really Getting A Deal From Discount Stores?

M
Is DIY in your DNA? Become part of our maker community.
Submit Your Work!