Proposal for a Marketing Strategy


Proposals are often written within a business in order to suggest methods for completing a project or idea. Marketing strategies will often need a proposal in order to outline the overall implementation methods, the overall budget and pricing needed to launch the marketing campaign, and an analysis of how the new marketing ideas will benefit the company in the long run.

Overview of Strategy Idea

A marketing strategy proposal will include a general overview of the marketing idea. The overview will often answer the questions of how, what, where, when and why, but remain brief as much of the questions will be addressed in detail later in the proposal. In other words, the overview should answer why the business wants to use a new marketing strategy and what the hopes are for the end results.

Features, Benefits and Appeal

The marketing strategy proposal should discuss the features and benefits of this specific strategy being discussed in the proposal compared to other marketing strategies. For example, explain why an event marketing campaign is a better approach compared to a traditional poster marketing campaign. By presenting the features of the strategy and the known benefits, the proposal may become more appealing.

Implementation of Marketing Plan

Discuss how the marketing strategy will be implemented. For example, if the strategy is event marketing, the first step would be to contact potential fairs or events to hear if there are any presentations or booth spots available in order to get involved. The business may also prepare, develop and schedule its own events. The proposal should outline everything needed in order to get a successful event established, if this is the case.

Budget and Pricing

A budget should be presented in the proposal that outlines how much the proposed strategy will cost to plan, develop, implement and maintain. The company may think the strategy is a good idea, so executives need to make sure that the budget has enough funds available for the strategies. If not, the proposal should outline ways for getting additional funding, such as investors and small business grants.

Future Goals

The marketing strategy proposal should include predictions of how the strategy will help the business become established on the market, for example. The proposal should outline the predictions and tie them to the future goals of the future, so executives can see how the marketing strategy essentially helps the business reach its goals.

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