Marketing Tips for Carpet Cleaning
Carpet cleaning businesses often start out with one or two people working together to clean the carpets of their customers. These customers include personal homeowners, businesses and landlords. In order to reach new customers, the owner needs to market the business to potential customers.
Other People Are Reading
-
Time Your Advertising
-
Advertising costs money. The owner of a carpet cleaning business needs to make choices regarding when to purchase advertising. The best time to advertise is when potential customers need their carpets cleaned. Springtime and holidays offer times when many people shop around for a carpet cleaning service. Many people choose to move in the spring or summer when the weather makes this move easier. Other people look for carpet cleaners in the spring to clean dirt left on carpets from winter boots. Many people hire carpet cleaners before the holidays as they prepare for holiday guests. The carpet cleaning business could even offer to clean one room for free to bring in new customers.
Promote Volume Discounts
-
Landlords and apartment building managers use carpet cleaning services regularly. When tenants move out of their apartment building or duplex, the landlord requires the carpets cleaned. If the tenant forgets to clean the carpets, the landlord or apartment manager hires a carpet cleaner and keeps a portion of the tenant's security deposit. The owner of the carpet cleaning business should build a relationship with the landlord or tenant and offer him a discount in exchange for ongoing business.
-
Contact Previous Customers
-
Many people call a carpet cleaning service when they receive coupons in the mail. They often forget who they used previously. The carpet cleaning owner should keep notes on each customer who hires the company. After three months, the owner should call each customer. The owner can ask the customer how their carpet looks, remind them of the benefits of hiring her company and ask if the customer wants to schedule another cleaning. If the customer is not ready for another cleaning, the owner can call again in two months.
Bonus Gift
-
Many people hire carpet cleaners. The carpet cleaners arrive, clean the carpets and leave. The owner should leave a bonus gift behind so that the customer remembers the service provided by his company. Bonus gift ideas include automatic air fresheners or unopened bottles of carpet powder.
-
