Tips on Writing a Business Proposal
A business proposal differs from a business plan. While a business plan is written for the purpose of acquiring startup capital for a business, a business proposal is typically written by someone in an established company for a prospective customer to entice the prospective customer into a business arrangement. The ability to write an effective business proposal can be a crucial element in your business marketing strategy.
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Executive Summary
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The executive summary is the first part of any business proposal. It's the part of the proposal that gives the first impression of your company. The executive summary should give a brief overview of who you are, what your company specializes in and a brief history of your company.
Statement of Work
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Write a statement of work. This describes your company's part of the business proposal that's on the table. Tell the prospective customer what your company will do for them in exchange for what the customer pays. This statement should include all services or products included in the business proposal. If the proposal is in the form of a bid, include a breakdown of the services and products, along with cost factors.
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Organizing and Staffing
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A complete breakdown of organizational components detailing how you'll organize your business proposal and facilitate its successful implementation should be included, along with a detailed staffing report. This shows your prospective customers the level of commitment you have to the service.
Promises and Guarantees
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Include any guarantees your company is willing to give. If there are exceptions to any promises or guarantees made, be sure to include them in full. State any time limits or requirements that may apply to the the business proposal.
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