Ezine & Internet Marketing Tips
An ezine is similar to a print newsletter or magazine but is prepared and delivered in electronic form. Ezine benefits include the ability to engage your audience and get email addresses for prospects, so that you can communicate with them on an ongoing basis. The benefit of ongoing communications is that, although a reader may not be interested in buying what you are selling now, he will have top of mind awareness so that when conditions change and he has a need for what you are selling, he will think of you first. Make the most effective use of ezines by learning proven tips to help you succeed with ezine marketing.
Other People Are Reading
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Email Capture
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Place an email capture box on the front page of your website and give people a reason to sign up. For example, under the capture box, inform the reader that they will get a valuable free report for signing up. Consider using an email marketing service to store your subscriber email addresses. Such services allow you to design graphically appealing ezines and they provide you with valuable statistics about actions taken by email subscribers.
Deliverability
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Avoid the word "free' in your email since that often prevents your email from being delivered. Email services often consider emails with that word as unwanted, unsolicited email so these services place those emails in a spam folder, according to Mail Chimp. Ask ezine recipients to white list emails coming from the email newsletter return address. According to Tech Target, a white list is a list of email addresses the recipient has designated as OK to receive so that these email addresses or not blocked from the intended recipient.
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Subject Line
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The subject line for each edition of your ezine must be compelling so that a subscribed reader opens the email you send them. According to Mail Chimp, the subject line should not be more than 50 characters.
Vary the subject line, because if it is the same, the reader may think the email is a duplicate. Spend more than 50 percent of your time working on copy for the subject line, since that is the first piece of content a reader will see. The subject line needs to compel the reader to open the email they receive.
Use someone's first name to begin the email subject line, because their name differentiates the email from generic ones sent to everyone.
Content
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Keep the content fresh, interesting and informative. If your content is longer than a few paragraphs, provide a click-able link to content on a web page. If you need more content, invite others to write for your ezine as a guest.
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References
- Ezine Ad Team: Ezine Marketing Tips -- Find Great Content
- Newsletter Marketing: Ezine Marketing Tips
- The Internet Digest: Ezine and Email Marketing Tips and Articles
- Email and Social Marketing Tips: 9 Tips for Writing Email Subject Lines that Work
- Mail Chimp: Best Practices in Writing Email Subject Lines
- Search Exchange: Whitelist
