How Effective Is Bench Advertising?
Bench advertising is another method you can use to promote your business. These advertisements are not only seen by people utilizing the benches for various purposes, but also by individuals that may pass by in their vehicles. However, some people may question the effectiveness of this form of advertising, since it is not one of the more traditional means of spreading the word about your business.
Other People Are Reading
-
Identification
-
Bench advertising consists of print advertisements placed on benches, generally found in parks, around bus stops and in general areas around a community. They may detail the name of the business, a photograph or graphic image, and contact information. Bench advertising generally stays in place for more extensive periods of time over traditional advertising methods, which means more sets of eyes on the ad overall.
Benefits and Effectiveness
-
Bench advertising offers highly visible ads in places where there is not only high traffic, but also traffic that lingers around the ad. Since people sit on benches, stand around them and socialize in their vicinity, the chances are much greater that someone will not only pay attention to your ad, but process the information found within it, resulting in a potential new customer. Because of the visibility and timeline on your ad, you get more bang for your advertising buck with bench advertising, rendering it much more effective than many other forms of advertising and promotion.
-
Drawbacks
-
The most obvious drawback is that as long as someone is utilizing the bench on which your advertising is located, it is not being seen. Moreover, after too long, the ad gets stale because potential customers have seen it and if it doesn't change often enough, they may stop looking at it all together. Moreover, if you get stuck with a bad location in a low-traffic area, your ad loses its overall effectiveness, essentially flushing your ad dollars down the drain.
Considerations
-
Insist on highly visible bench placement or go with another form of advertising. If people don't see your ad, there's no point in investing in the campaign. Make sure your bench ad is clearly visible and well-designed so that your business name and contact information stand out. Design an ad that is appealing to a large swatch of the local population; if your ad is too targeted, then it may turn off some people and take away from the effectiveness of your bench advertisement.
-
