Relaunch Ideas for a Furniture Business

Target new demographics during a furniture store relaunch.

For a furniture business that has undergone a renovation or change in ownership, a relaunch can be an opportunity to change the face of the company. As part of the relaunch, you can create a new reputation for your business and change your value in the market, which can attract the interest of new customers. When planned to fit the market, a relaunch can revitalize a business and increase profits.

Focus on New Offerings

To capture the attention of a new demographic and create renewed interest in your business, focus on new offerings or features that formerly were not marketed sufficiently. You might focus the relaunch campaign on your handcrafted furniture, or pieces made from local materials. Or focus on the eco-friendly materials you use. By taking on a new feature or repackaging an existing offering, you can give your business a new reputation in the community.

Target a Specific Market

If a goal of the relaunch is to expand your business into new market sectors, focus your marketing efforts on a new demographic. If you previously carried a wide selection of heavy, expensive furniture, your ad campaign might tout affordable dorm furniture, or furniture for a first home. You might target new parents by marketing your stock of children's furniture. In rough economic times, focus on offering flexible payment plans, or layaway.

Updated Website

With increased availability of the Internet, consumers do much online research before heading to a physical location. Keep information about your furniture readily available online by running an up-to-date website. Hire a designer. Add features such as online ordering, delivery scheduling, and putting a hold on certain pieces of furniture. Ensure the website is contemporary and professional, that it works efficiently for you and the customer, and that it includes excellent photos of your stock.

Change the Look

When a furniture business has been in a community for years, customers get accustomed to its face. To draw renewed interest, redesign the store's exterior. Aim for a completely different look to be viewed like a new store. Update the colors, buy a new sign, invest in new siding or finishes. Use window displays to attract your target customer. Choose furniture and set up scenes that evoke the ideal lifestyle for that customer.

References

• Entrepreneur: Ramp up Your Redesign
• Entrepreneur: Locals Only