Types of Promotions

Sales can be an effective promotion.

Promotions can increase awareness and interest in your business--when done well, they can bring more customers in the door. A successful promotion piques the curiosity of consumers, prompting them to take steps for further engagement. As you consider promotional ideas, consider ways that you can speak to your target market's interests, wallets and sensibilities.

Giveaways

Giveaways entice customers to sample a new product without the financial risk This is particularly effective when factors such as perception or high cost stand in the way of a smooth buying process. You also can use giveaways to spread the word about your company. This type of giveaway is usually a branded item that carries a logo and your major marketing message. For the most effective campaign, choose items that are useful or that will stay in front of the customer for an extended period of time.

Discounts

Consumers love to save money, and you can use discounts and sales to bring attention and business to your company. Depending on the type of business and your sales methods, choose a discount that will convince the customer to buy. For online ordering, you might offer free shipping; for an in-store promotion, consider offering a sale price on an item that has not sold as well as lower-priced competitors. If you want to bring more customers in the door, publish coupons online, in email and in print publications.

Special Events

Special events attract the attention of a large number of people at once. Choose an event that is appropriate for your business and customer base. A retail outlet might hold a grand opening with live music, free food and special sales, while a corporation could sponsor a community 5K run with profits going to charity. Consider your audience's personal goals, interests and activities, and organize an event that will reach out to their emotions.

Ad Campaigns

One of the most common promotional methods is an advertising campaign. With the high number of advertising methods that bombard consumers in person, on television, over the radio, on the Internet and over cell phones, your message must stand out from the crowd. Design a campaign that is unique and targeted, with a simple, memorable message or aesthetic. A successful ad campaign can be a powerful promotion.

References

• Inc.: Sales Promotions
• Entrepreneur: 7 Ways to Energize Sales