Marketing Strategies for Web Users Aged 25 to 34
When consumers are between the ages of 25 and 34, they're likely to be finished with college, and employed full-time. Often, their purchasing power is at its height. With the right marketing strategies, your company can take advantage of these customers' spending patterns during the personal and professional time they spend online.
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Social Media
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Facebook and Twitter use has spread from college students to almost every age demographic, and web users between the ages of 25 and 34 are highly active in social networking communities. Take advantage of the time they spend online by creating a social media campaign for your business. Start by creating profiles for your company and requesting that your employees, family and friends become fans or followers. Then, post regular, interesting updates to your page on a regular basis. Include non-promotional content -- links to relevant articles, funny videos, or tip sheets. If you begin by adding value to web users' lives, they will pay more attention when you put out advertisements or marketing messages.
New Parents
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According to a study by Nielsen Online, mothers between the ages of 25 and 34 spend a great deal of time online, searching for advice and community support as they raise their children. Reach out to this group by focusing part of your marketing effort on the websites new mothers might visit -- blogger sites, parenting websites, and communities made up of mothers. You can place ads on these sites or take part in the discussions; this is particularly effective if your products relate to family or children.
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Online Shopping
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Men and women aged 25 to 34 are likely to be in a period of establishing their careers, and therefore have limited free time for shopping. Because consumers tend to research products online before buying, you can convert them to customers by allowing online ordering. If you don't already have it enabled, create an ordering system on your website, and arrange to accept as many forms of payment as possible. Use PayPal or Google Checkout, so shoppers need only to enter their login information instead of a credit card. Add "Buy Now" buttons to all of your ads around the web, and add large calls to action on blog posts and comments to enable quick, simple buying.
Mobile Marketing
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Because young professionals and parents spend a great deal of time on their mobile phones, your business can benefit from improving your online marketing materials to work smoothly with phones. Make a mobile version of your website and test it for functionality, or purchase mobile advertising on the sites that your target demographic frequents. List your business on online directories and register it with Google Local, so that it's more likely to show up on search results; this is particularly effective if you're in a service industry.
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References
- Photo Credit laptop image by Ewe Degiampietro from Fotolia.com
