What Does an Employer Bring to a Job Fair?

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While applicants prepare their resumes for job fairs, employers also have to prepare a great deal of material before venturing to the fair. Employers not only have to present their company in terms of what career opportunities are available, but also have to provide job seekers with additional information, so no questions are left unanswered.

Booth with Signs and Logo

At any given job fair, there will be numerous employers and companies coming to speak with students or unemployed job seekers. It's therefore important that a company’s booth stands out, and is easily identifiable to visitors. While some students come with the goal of applying to every company at the fair, others come to speak with representatives of two or three specific ones. To stand out, employers should bring a presentation board that clearly identifies the company and presents its logo.

Job Application Forms

Since many students and unemployed workers come to job fairs with the intention of finding a job or landing an interview, it's a good idea to bring job application forms. Visitors can either fill one out on the spot, or take it home to fill out and mail in later. If you only have specific job openings, be sure to inform your visitors of this as they apply.

Literature

Although the job fair can give visitors a great deal of information pertaining to a company, some companies will provide visitors with even more information in the form of postcards, brochures and booklets. This type of literature can provide visitors with information regarding company ethics, work environment, attitude and personality of workers, benefits and a list of job opportunities. This literature is often used by applicants to ensure that they're the right candidate for the job.

Informational Videos

Some companies will bring a television with a DVD player, or a laptop that can play videos. This is commonly done for informational purposes only. The DVD or laptop video will often show visitors what the company is like, some historic background, product or service presentations, responsibilities of the jobs being advertised and the benefits of working for the company. Each video will vary depending on the company, but these are general features of informational videos. It's rare to see training videos at the job fair.

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