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Inexpensive Marketing Ideas for Restaurants

The restaurant industry is a highly competitive field with small businesses coming and going all the time. The key to a successful restaurant is not only quality food and service, but also an effective marketing strategy. The modern era has given small business owners many cheap tools to increase public knowledge of your restaurant and what sets it apart from the rest.

  1. Social Networking

    • Establishing a presence on multiple social networking sites is a completely free means of marketing your restaurant. Social networking websites contain options for users to join your business page as fans. This allows you as a business owner to see what demographics are favorable for your business and where your clientele is weakest. With real-time social networking updates, you can communicate with every user following your business instantly regarding special events and discounts.

    Email Marketing

    • Email marketing is another free or nearly free marketing tool that allows you to communicate with a large section of your client base at once. Through email, you can effectively disseminate information about special restaurant events and seasonal menus, and issue special coupons to those who have taken the time to join your email listing. As your business grows, word of mouth will spread about your special offers through your email mailing list, which may lead to a larger client base.

    The Customer Comment Box

    • The bare bones cost of this restaurant marketing idea can be as low as a shoebox and some blank pieces of paper. The customer comment box is a way your customers can anonymously communicate with you regarding what your business may be lacking, what they enjoy and what they would most enjoy seeing with your business. This can allow you to stay ahead of the competition by giving the customer what he wants before the customer goes and finds it someplace else.

    Power of the Press

    • Distributing a press release to local media outlets or taking out an advertisement in a local paper is a cheap means of promoting your business. Most local papers and online community newsletters have sections devoted to new restaurants and are constantly on the lookout for new places to review. Giving the newspaper a call and bringing your restaurant to the editor's attention can be a large marketing boon for your business with low cost -- as long as your food and service impress the reviewer.

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