The Best Business Introduction Letters

Outstanding business letters feature clean formatting and a direct tone.

For most professionals, learning to write a proper introduction letter is an essential part of the job. Whether you're introducing yourself, your company and products, or a pitched project to the recipient, both the style of writing and the format of your letter are vital when it comes to creating the best business introduction letters.

Topic

A business introduction letter must focus on the topic in every sentence. If there is not a clear understanding of what is being introduced, the formatting and tone will not matter. Support your topic with facts and statistics. For example, if you are introducing yourself as a potential employee, include career-related accomplishments and achievements. If you are introducing a new product you wish to sell, provide specific examples of how that product has already helped others like the recipient.

Content

The best introduction letters prominently feature contact information so the recipient can find what he needs quickly. If you do not have a letterhead for your business, create a header at the top of the page with your company name, address, phone number and email address. Within the body of the letter, you may wish to use bold text and/or bullet points to highlight key items such as dates and financial information so the recipient can find it at a glance later.

Format

The overall appearance of your introduction letter is important when it comes to making the right impression. The letter should be single spaced, with a double space in between the salutation and first paragraph, and each following paragraph. Insert four spaces in between your closing and typed name as a space for your signature. The introductory paragraph should get straight to the point, explaining what or whom you are introducing and why. Detail your reasons for making this introduction in the body, then finish with a conclusion paragraph that indicates the next step, such as a meeting or a phone call.

Writing

The style of writing in a business introduction letter must be clear and concise, as most professionals are busy and may only skim your letter. If possible, keep your letter to one page in length. The University of North Carolina recommends avoiding passive voice in your sentences, opting instead for active sentences which feature a subject.

References

• University of North Carolina: Business Letters
• Microsoft Office: Write Effective Business Letters