Janitorial Marketing Strategies
The janitorial business potentially is highly profitable and can be operated on a part- or full-time basis, according to the Entrepreneus website. Employing effective marketing strategies is an important key to success in this business.
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Cold Calling
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According the Cleaning 4 Profit website, set a goal of making 10 to 20 phone calls a day. When calling, focus on your objective, make friends with the important gatekeeper so she will connect you with the decision maker, research the company or building you are calling and develop an appealing benefit-oriented opening for your calls. Always ask for an in-person meeting.
Direct Mail
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Consistently send multiple mailings to your prospects, Cleaning 4 Profit recommends. Multiple mailings are required because you are competing with other advertising messages for your prospect's attention. In addition, although a business may not be a prospect for you this month, conditions change. Multiple mailings create top of mind awareness with a prospect so that when they are ready to buy they think of you.
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Green Marketing
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Promote your service as green and the fact that all of your cleaning products are environmentally friendly.
Test Your Advertising
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Continually test your advertising, according to the Missouri Business website. Methodically track the results from all of your advertising efforts. One way to test is to alternate two different headlines in an advertisement and track which one works best. Next, test that headline against a new one and pick the best one again. Constant testing can continually improve advertising results.
Customer Focus
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It costs five times as much to sell a new customer than an existing one, according to the Missouri Small Business and Technology Development Centers website. Make sure your current customers are happy because the longer you retain them the less money you will have to spend on finding new ones. Offer your customers the opportunity to buy more by providing discounts for bulk purchases or additional services. Suggest complimentary services. For example, if a customer buys floor maintenance services from you, offer him window cleaning services.
Awareness
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Make every member of your staff aware of the importance of marketing, says the Missouri Small Business and Technology Development Centers. Suggest how they can help and ask for their suggestions.
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References
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