The Generation of New Business Ideas
Innovation in U.S. businesses has contributed significantly to the growth of our economy. Have you ever wondered how businesses come up with breakthrough ideas? Do you want to generate some new business ideas for your organization? There are techniques for generating new business ideas.
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Brainstorming
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Set a clear objective for a brainstorming session and the problem you are trying to address. Invite people from appropriate departments to a brainstorming session. Explain that no idea will be censored and nothing should be held back.
According to the site Power Home Biz, have everyone concentrate solely on generating as many ideas as possible. During the session, post all the ideas on a flipchart because making all the ideas visible helps fuel the creative process. "BusinessWeek" also recommends that those participating in the brainstorming session do individual brainstorming before and after the group session.
Creativity
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Encourage everyone to think of all the possiblities and not go get in a rut says the University of Wisconsin at Steven Point. Think of ideas based on what other businesses not in your industry are doing. Consider combining ideas from different members of the group into one idea. The site MindTools recommends using a mind map, which is a diagramming tool that allows you to show relationships between different components of a problem or different ideas.
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Trends
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Look at current trends and noteworthy changes taking place in such areas as technology, society and demographics says the site Startable. Relate those trends to your brainstorming objective. For example, if your company sells hearing aids to the elderly, consider selling these sound amplification devices to those involved in the security and surveillance business since the application of security is a growing trend.
Other Tools
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One tool to help the brainstorming process is Google's Wonder Wheel says the site Klariti. When you conduct a search with Google and select the wonder Wheel, a wheel appears with other related keywords to the word you initially searched for. You can click on subequent links in the wheel and they will expand to keywords related to the link you clicked on. Another tool, recommends the University of North Carolina, is to use a technique called freewriting. The freewriting process involves you writing continuously, not giving consideration to what you are writing. One of the keys to freewriting is to simply let the ideas flow.
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