Where to Place My Home Business Ads
There are many places to advertise your home business. However, the media in which you use to place ads will vary according to your potential customers. For example, if you own a marketing consulting firm, you will need to place ads that reach business clients. Network marketers and some direct sales people may want to recruit distributors. Therefore, network marketers should target entrepreneurs or others who want to own a business.
Other People Are Reading
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Magazines
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Magazines target people of particular interests or hobbies. For example, those who are interested in healthy living will read health and fitness related magazines. Therefore, it's best to advertise in health magazines if you sell vitamins on the Internet.
Place your ad in various trade publications if you are marketing to business customers. For example, executives of consumer products companies may read magazines such as "Advertising Age" and "Business Week."
Advertise in business opportunity magazines like "Small Business Opportunities" and "Home Business" if you are targeting people who want to own a business. Start with small classified ads, which are cost effective. Find out how often the magazines are published and how many people subscribe to it, advises Entrepreneur.com.
Newspapers
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Newspaper ads can be effective in attracting local customers. For example, someone who owns a home-based daycare business can attract customers in the "Business Services" section of their local newspaper. Advertise in small community newspapers if your customers live within a five- or- ten-mile radius. Most newspapers will charge you by the line if you place classified ads. You may obtain a discount if you purchase four or more weeks worth of ads at a time.
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Blogs and User Group Sites
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Place ads on various blogs and user group sites. Those who write blogs target people of similar interests. For example, a blogger who loves dogs may write about grooming and pet care. People who own dogs may become regular readers of this particular blog. Consequently, you can advertise to readers of the dog blog if you sell pet products online. Additionally, user groups are sites that appeal to people of similar interests. User groups post pictures, videos and information about a particular topic. One distinguishing characteristic is the forum, which allows people to write about their own experiences. Most user groups will let you to post your website on the forum. You will need to register and create passwords to participate.
Card Decks
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Card decks are a group of postcards from different businesses that are usually distributed in a cellophane wrapper. Most card decks contain dozens of postcards. You can reach thousands of potential customers in card decks at a fraction of the cost of mailing individual postcards. Card deck advertisers sell products online or by mail. You may advertise in card decks to reach potential distributors for a network marketing business. Contact organizations, such as the National Mail Order Association, for more information on card deck advertising (see the Resources section).
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