Popular Marketing Trends
Popular trends appear from time to time in marketing, often in response to a change in society or in technology. Marketing trends capitalize on the moods and behaviors of consumers, allowing you to reach out to them when they are most receptive. As a marketer, it is important to stay on top of trends even if you do not espouse them as part of your business strategy; by knowing what other companies are doing, you can better tailor your materials to stand out from the crowd.
Other People Are Reading
-
Social Media
-
With the popularity of social networking websites that allow consumers to talk to friends, followers and the general public, marketing has a new platform. Business, individuals and nonprofits have jumped on the social media bandwagon. The most popular websites for social media marketing are Facebook and Twitter, where you can post updates, include information about websites and send out links that relate to your businesses.
Peace of Mind
-
In times of economic stress, social upheaval or threats to safety, marketers tend to focus on messages that give consumers peace of mind. They might design materials that appeal to customers' wallets, giving details about affordable prices or long-term return on investment, for example. Marketers who make the most of trends in the emotional state of a country or a customer base give their products and services a deeper relevance, making them more attractive and helping customers justify the purchase.
-
Video
-
Consumer interest in viral videos and websites like Vimeo and YouTube has encouraged the use of video marketing for companies across a range of industries. Businesses have capitalized on personal videos that go viral or use popular trends like the flash mob. Because video websites make it easy and inexpensive to upload videos and integrate with social media and other websites, businesses can spread their marketing videos across the range of sites in their Internet presence.
Mobile
-
With the advent of smart phones like the iPhone, which allow users to browse the Internet on their mobile device, marketers have jumped to corner a piece of the mobile market. Businesses develop applications that make it easier and faster for consumers to buy their products and access their websites, and mobile advertising has taken off. Mobile marketing has special considerations based on the size of phones and digital devices and, due to GPS trackers that are embedded in phones, can push marketing messages at customers when they are in range of a business.
-
