List of Market Research Firms
Market research firms help you design, produce and implement research programs that can lead to valuable insights about your market. Companies use market research firms to help them understand their target customers; gain insights about their products and services; and develop their marketing strategies. There are many marketing research firms, including the following four, that will help you put together a market research plan that can help set you apart from your competitors.
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Kelton Research
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Kelton Research is a market research firm that focuses on helping consumer brands, business-to-business companies, associations, nonprofits and public opinion companies build their market research strategies. Kelton offers a wide range of market research capabilities, including qualitative consumer insight, market assessment, brand positioning, communications and advertising, customer understanding, issues management and public relations. The company has worked with clients like Pepsi, NBC, McDonalds, Taco Bell and Whole Foods, and are located in New York City.
Forrester Research
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Forrester Research is an independent market research firm that works with global business and technology companies. With hundreds of analysts and coverage areas, it creates forward-thinking research specifically for your role in the organization. Forrester has been in business since 1983, and it focuses on market research areas like proprietary research, customer insight, consulting, events and peer-to-peer executive programs. Forrester differentiates itself from other market research companies with its "Role Manifesto," which means Forrester puts your role first, the company operates with a clear understanding of your needs and it focuses on building trust and long-term relationships with clients.
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Savitz Research
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Savitz Research has been one of the top 50 research firms in the U.S. for more than 10 years, according to the June 2010 issue of Marketing News. Savitz offer services in qualitative research such as focus group facilities and moderation as well as quantitative research services such as concept development and testing, attitude and usage, strategic positioning and segmentation studies. Savitz is also one of the few market research firms to have a separate division that focuses on the special needs of the Hispanic market.
NPD Group
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NPD Group is a market research firm that works with a variety of industries, including automotive, consumer technology, food and beverage, financial services and entertainment. It provides industry expertise that covers more industries than any other market research company, according to the NPD Group website. NPD has been around since 1967, and it offers specialized service offerings such as consumer panels, retail sales tracking services, special reports and custom research.
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