Wrinkles, dark circles and puffy under-eye skin can affect everyone, regardless of sex, location or ethnicity. Beauty serums attempt to address these issues by offering a hydrating dose of vitamins and moisture that is gentle enough for the delicate eye area, but that still provides a large enough dosage to do real work. Beauty serums are potent option for the under-eye area, as they aim to alleviate all three issues -- wrinkles, dark circles and puffy skin -- at once.
Targeted beauty serums for the eye area are used to reduce the appearance of crow's feet, dark circles and puffiness. Crow's feet are lines that appear with age and exposure to the sun and other external elements. Dark circles and puffiness are often the result of a lack or sleep or dehydration, which cause blood vessels around the eyes to constrict, limiting the flow of blood to the area.
How it Works
Most eye serums contain a mixture of antioxidants, which help to reduce puffiness and dark circles. They oftentimes include hyaluronic acid, which is a humectant that allows moisture to better seep into the skin; peptides, which are ingredients known to help with the signs of photo-aging; and caffeine, which tightens the skin. Different serums have distinct combinations based on what the main purpose of the serum is -- reducing wrinkles or dark circles and puffiness.
In general, eye serums are used as a night treatment that you apply to a clean face and wear as you sleep. Recently, daytime serums have arisen in the market that allow you wear them under makeup, while simultaneously protecting against damaging external factors. Simply put a small dab of the serum on your finger and pat on the under-eye area. Try not to rub or pull at the area. The less you mess with delicate under-eye skin, the less wrinkles you will have. Avoid any harsh or hard movements, patting the serum into place instead.
Cream vs. Serum
The main difference in under-eye creams versus serums is that serums are typically water-based and quickly absorbed. As a result, they are formulated to deliver potent ingredients like peptides, antioxidants and other powerful ingredients more effectively. Creams are usually a mixture of oil and water, making them more hydrating. Some creams do contain anti-aging ingredients, but some only aim to moisturize dry skin. For those with dry skin, creams are often required; however, they can be layered over serums to pack a powerful one-two punch. Oily skin should ideally use both an oil-free serum and water-based lotion for maximum anti-aging and hydration benefits.