What Is ATG Dynamo?
Java-based software and a host of customer relationship management -- CRM -- methodologies form the core of ATP Dynamo. Part of the Oracle Corporation since Nov. 2, 2010, ATG Dynamo is an identifier for Art Technology Group, Inc., the company first introducing it, and the products, services and resources it provides. A look inside shows that ATG Dynamo products can address the specific Web commerce business needs of mid-to-enterprise size businesses, as well as create a fully integrated, Web-based CRM system.
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Objectives
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ATG Dynamo CRM is both a process and a business strategy. As a process, ATG Dynamo is the sum of its software components and the manner in which you collect, organize and manage customer information, distribute this information to members of your sales staff and simplify the buying process for your customers. As a business strategy, CRM is an approach that focuses on matching sales efforts to customer needs and wants, providing outstanding customer service and ultimately, expanding your customer base.
Facts
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Dynamo is a B2B, or business-to-business, provider who focuses on medium to large businesses rather than a CRM solution you can purchase on retail store shelves or from third-party online websites. Although general information about the software and the CRM services ATG Dynamo offers is available on its central website, getting detailed product and pricing information requires speaking with a Dynamo sales agent. From there, a Dynamo agent works with you to develop a CRM solution that meets your business needs. The size of your business, your budget and the features you choose, such as a real-time chat option on your website for customers needing assistance or the degree of behind-the-scenes sales tracking, all work to create a custom CRM solution, as well as determine its price.
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Features
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Software and service components are available in the areas of commerce services, customization services, upgrade, maintenance and integration services. Within these service categories, CRM includes tools such as marketing campaign management, analytics, product catalog and shopping cart software, content management tools, options for customers to connect and ask questions in a real-time chat environment and automated purchase recommendations based on customer actions. Behind-the-scenes, migration services can assist you in moving customer data and software components when you change to a new operating system or database or upgrade to a newer version of Dynamo. Integration services provide support for a variety of application servers, databases and programming languages.
Considerations
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Although as of the time of publication the ATG Dynamo central website is functional, Oracle is also integrating ATG into their website. Information published in 2011 shows that while Oracle is keeping its features intact, it is giving the CRM solution a new name. When the name transfer is complete, ATG Dynamo will become Oracle ATG Web Commerce 10. However, until ATG Dynamo fully integrates with Oracle, the company recommends conducting “business as usual” on the ATG central website.
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