Can We Track Bookmarks From Google Analytics?
Businesses, organizations and other online publishers use Google Analytics to track who visits their websites and what they do when they get there. These analytics helps them make improvements to their website design, content and marketing campaigns. Google Analytics users may wonder how many of their website visitors use a bookmark to access their websites. Users can get an idea of the number through the Google Analytics dashboard, although the number isn’t exact.
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Tracking Traffic
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If you want to track the traffic you’re getting to your website, you can log into your Google Analytics account, then use the “Traffic Sources” area of your Google Analytics dashboard. This area provides you with an overview of how people who visit your website and how they end up on it. After you log into your account, select the website you’d like to see analytics for, then on the left side, select “Traffic Sources.”
Tracking Bookmark Traffic
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Google Analytics lets users know how much direct traffic they receive to their websites. Direct traffic is defined as any traffic that comes to your website from individuals who type your website URL in their browsers. It also takes into account people who access your website by clicking a bookmark they saved for quick access.
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Disadvantages of Tracking Direct Traffic
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While the Google Analytics tracks direct traffic, which includes bookmarks, you cannot track the exact number of people who arrive to your site through bookmarks. You also cannot determine the exact number of people who have your website bookmarked. The direct traffic number reports two variables, direct traffic and people arriving through bookmarks, but it does not distinguish between the two.
Other Types of Traffic
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Google Analytics also tracks other traffic sources. You can track referrals, which includes when people find your website through another website, blog or email newsletter, social media page or profile, other than your own. It can also track visits from your own social media page or profile. You can track traffic that comes in through search engines, either organically, paid or through online campaigns you created and are tracking. There’s also a report for search engine optimization, which can help you determine your website’s position in search results when visitors use keywords to find it.
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