Can You Use Infolinks With Chitika?
Infolinks and Chitika are two advertising networks that website owners use to earn revenue by displaying advertisements. Both networks use pay-per-click business models; the publisher receives payment when readers click advertisements. You can display advertisements from both networks on your website without incurring a technical or policy issue.
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How Infolinks Works
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Infolinks works by scanning the content of a page for keywords related to advertisers. If the algorithm finds a relevant keyword phrase on the page, Infolinks turns the phrase into a double-underlined link. If a user clicks the link or hovers the mouse pointer over it, a small advertisement is displayed. If the user clicks the advertisement to view more information, you receive payment from Infolinks.
How Chitika Works
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Chitika selects an advertisement to display based on the keywords a visitor enters on a search engine to find your website. Alternatively, Chitika may scan a visitor's location and display advertisements for local companies. Chitika advertisements are available in several sizes, allowing you to place a Chitika unit in several locations such as the header, footer or sidebar of your website. If a user clicks an advertisement, you receive payment from Chitika.
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Benefits of Using Both
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Infolinks and Chitika consume different areas on a Web page; Infolinks advertisements are displayed within the body text and Chitika advertisements are displayed above, below or beside the text. Using both networks allows you to maximize the ad space on your website and potentially earn more revenue. Readers who ignore traditional advertisements may click Infolinks ads and vice versa.
Drawbacks of Using Both
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If you devote too much space on your website to advertisements, it can cause your readers to have a poor experience. Too many advertisements may cause pages to load slowly. In addition, readers who are unable to separate the advertisements from the primary content may look elsewhere for the information they need. Some readers also have difficulty distinguishing Infolinks advertisements from standard hyperlinks.
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