MailChimp VS Constant Contact
As your business grows, it is important to update your customer base with new services and products, as well as special offers. Modern marketing often uses emailed newsletters to perform this task. Both MailChimp and Constant Content give you the ability to keep in contact with thousands of customers via a subscriber list, while providing extras like newsletter design capabilities and social network integration.
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Services
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Both MailChimp and Constant Contact are third-party products designed to send out mass marketing emails like newsletters and coupons to your list of subscribers. You can create newsletters with your own brand using their software products, track the transaction rates, share information on social networks and even manage your email list from your smartphone.
Ease of Use
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The consensus among marketing firms is that MailChimp provides a more intuitive interface. The features in MailChimp allow someone with only a basic understanding of HMTL to create an effective newsletter. However, advanced users like a web designer would have just as easy a time using Constant Contact as MailChimp. One marketing firm, SoapBxx, notes that even MailChimp's main website is easier to navigate that Constant Contact's site as an indication of what to expect with the product.
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Pricing
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Constant Contact is the more expensive option of the two, despite it's offer of a free two-month trial period and $15 a month thereafter. MailChimp is free to small businesses who deliver up to 12,000 emails a month, with pricing plans starting at $10 a month, as of November 2011.
Determining Factors
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Determining which product is best for you depends on your abilities and requirements. If you are a writer with little web design experience, and want a powerful platform without spending a lot, MailChimp may be perfect for you. If you are a web designer with a healthy budget and need the flexibility of an advanced and complex program, Constant Contact will be as good a fit as MailChimp.
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