What Is a Blank Window Page?
You may have a number of goals related to creating a website, including profitability and mass appeal. Keeping viewers on your site for a long time period should also rank highly. A blank window page can provide viewers with the option to keep your site open while they browse other sites.
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Definition
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A blank window page is a blank page in your browser window -- it contains no HTML or other code. Default browser features, such a navigation bar and bookmark's menu, still reside at the top of the screen. The blank window page is simply a placeholder until you navigate to a Web page.
Browser How-To
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All Web browsers feature the ability to open a new window. This option can be found in the navigation menu under "File" and then "New Window." A blank browser window will display atop of the current one. Sometimes a new browser window will launch the set home page, which is in your browser options.
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HTML How-To
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Providing viewers of your website an option to launch a blank page window can help keep them on your site. This way they can surf the Web, with the option to go back to the browser window your site is in. To do this, put the following link in the HTML of one of your Web pages: <a href="#" target="_blank">. The target attribute "_blank" is what opens the link in a new window. Using "#" instead of an actual link ensures the page is blank.
Reminder
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It's important to remind your website viewers who use the blank window link that your site will remain open in the background. A note informing them you're opening a new window for their convenience helps cut down any confusion. When the blank window page opens, yours will remain as an option in the taskbar (Windows) or Mission Control (Mac). Many browsers also have tabbed browsing, which would open that blank window page in the same Web window as your site.
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References
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