What Is the Most Effective Way to Distribute Online Surveys?
Online surveys used as marketing tools can become a moot point if you're not able to effectively distribute them among those who provide you with the most usable information. The most effective method heavily depends on your marketing budget, the tools at your disposal and the type of information you hope to achieve through the survey. By understanding your company's needs and translating that to the proper distribution method, you are likely to receive the best quality information to help you grow your business.
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Survey Service
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If you have the budget, paying a survey service to help you create and distribute your survey to the right people could help you attain quality results. Survey services such as Survey Monkey, Constant Contact and Snap Surveys charge a rate for helping you to create your survey and then distribute that survey to specific people. Unfortunately, it's not always possible to customize the type of customer who takes your survey. Survey services often have a large network of survey takers, which means you are likely to receive a wide variety of responses, if not targeted information.
Blog or Website
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Constant Contact Senior Business and Marketing Manager, Mary Crogan, suggests using a link on your blog or website to help distribute your survey. If your marketing budget is small, yet you have a website or blog and moderate traffic, it's simple to distribute a survey via your own website on the cheap. Creating your survey using an online survey service and posting it to your website are effective ways of ensuring that your survey is taken by those already interested in your business. Targeted results are attained, even if you don't receive a wide variety of results.
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Social Media
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If you have a Facebook or Twitter page for your business, you already have fans, members and followers who can take your survey and offer greater insight into your customers' wants, needs and opinions on your company. In fact, Cvent Web Surveys specifically recommends using social media to distribute your surveys. Posting a link to your online survey on your Facebook wall or Twitter feed invites those who are already interested in your business to participate in the survey. If you'd like a further-reaching survey, offer incentives such as discounts to those who share your survey with their friends, families and followers.
Email List
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A past client list in invaluable to any business, whether it's small or large. Not only is a past customer email list ideal for advertising, you can also draw from the list to receive survey replies from those who have already used your products or services. Just ensure that you don't spam email addresses with excessive advertisements and survey requests, as you could annoy and alienate your client base. Instead, use your email list as a tool to distribute your surveys and receive opinions from those who are already familiar with your company.
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