Salaries for a Director of Marketing in the Sports Industry
If you love sports and enjoy sales and promoting events, sports marketing is likely a good career choice. Sports marketers are responsible for various marketing duties such as ticket sales and event promotion. The salary for a sports marketer varies, depending on education, geographic location, experience and the sports organization.
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Overview
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According to the U.S. Bureau of Labor Statistics, creative people with good communications skills have many opportunities available to them in marketing professions. Professionals in the field who have marketing degrees and experience are also more likely to obtain higher-paying positions. Sports marketers generally must have a passion for sports and sales. Marketers who work for a specific team also need to be familiar with the sports organization's history, the team's fan base, and the organization's geographic location.
Sports Marketing Director
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A lower-level sports marketer's duties often entail working with companies and other organizations that will sell and display specific products. Sports marketing directors and managers, though, are typically in charge of overseeing and implementing marketing campaigns on behalf of a sports organization. Marketing campaigns include traditional media outlets such as print, radio, and television, as well as the use of online platforms such as websites and various social media.
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Salary and Geography
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The average salary for a sports marketers varies according to location. According to a 2011 SalaryExpert report, sports marketers averaged a base salary of $107,561 nationally. From one coast to the other, the average salary for a sports marketer in Los Angeles, California, was $118,006, while in New York City, sports marketers averaged salaries of $138,820. The report found that sports marketers in Atlanta, Georgia averaged $107,981. In 2007, Baylor University released a wage survey of senior-level marketers working for professional sports. This report included the salaries of top-level professionals in major league baseball and basketball. According to the survey, senior-level marketing directors working for professional baseball teams earned average salaries of $102,350 in 2007, while those working for professional basketball organizations earned an average of $96,437.
Outlook
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The Bureau of Labor Statistics indicates that the job outlook for marketing professionals is positive. The bureau projects that marketing jobs will increase by 12 percent during the decade between 2008 and 2018. This is somewhat higher than the growth rate of 10.1 percent that the bureau projects for employment overall.
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