Google Title Tags & Keyword Density
How you set up your web page can mean the difference between large amounts of free traffic from search engines and a site that wastes away in obscurity. Both title tags and keyword density have an impact on how your site ranks with Google. By learning the proper way to configure these components, you can improve your search engine rankings.
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Title Tags
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When you create a web page, one of the first pieces of information that you will provide is the title tag. The title tag is essentially the title of the specific web page that you are creating. When search engine users type in a key phrase, Google looks for titles that closely match the query. If the other factors that Google uses to rank web pages are in order, the title tag will be used to match your content to the information for which the individual is searching.
Keyword Density
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Another variable that Google uses to rank web pages is the keyword density. Keyword density is the number of times that a specific keyword is used on a webpage in relation to the number of other words on the page. To determine the keyword density, you take the total number of times you used a keyword and divide that by the number of words on the page. This can be done manually or with a keyword density tool.
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Improving Search Engine Rankings
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When it comes to ranking higher in Google, both of these factors play a role. When crafting the title tag for your page, make it as relevant to the content on your page as possible. Include the keyword on which you are basing your page. When determining what keyword density percentage to use, a maximum of 2 percent is advisable for ranking in Google. Anything beyond that is considered spam and is viewed as an attempt to manipulate the search engine.
Considerations
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Although the title tag and keyword density of your page are important for ranking in Google, they are not the only factors that are considered. Google looks at hundreds of factors when determining how to rank your pages. For example, the number of inbound links pointing to your site play a big role. The amount of time spent on your pages by visitors is another element that is taken into consideration. Ultimately, the quality of the content on your page will help determine how many visitors see it.
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