What Does a College Media Relations Director Do?
Jobs in college media relations typically involve marketing an institution to the public through media coverage, press releases and promotion of student and faculty accomplishments. A college media relations director usually prepares for this role through studies in public relations, marketing and educational administration as well as sufficient experience in media relations in a college or university setting.
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Job Setting
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A college media relations director works in an office setting with staff who help distribute information regarding the school to the press and public. These jobs are typically based on a school campus, and a media relations director will be expected to manage a staff of assistants and have daily contact with school administration, faculty and students.
Job Responsibilities
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Media relations offices on college campuses develop a school's website, press releases and newsletters regarding events that occur at the school. Media relations directors typically are responsible for making final edits and approving media releases and information disseminated to the public. Directors also respond to press inquiries regarding newsworthy situations occurring at the institution.
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Training
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College media relations directors typically hold an undergraduate degree in public relations with knowledge of marketing, communications and journalism. Many media relations specialists also complete extensive training through public relations internships in academic institutions and corporate settings. A director of media relations at a college or university will also have five to 10 years of on the job experience in marketing and media relations.
Employment
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College media relations jobs can be more difficult to acquire than more generalized public relations positions. Colleges require specialized work related to higher education management, and job seekers must often conduct job searches in specific geographic locations based on job availability. These positions typically require relocation to a college or university campus.
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References
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