Risks Associated With Developing a Web Presence
A strong Internet presence can prove to be a valuable asset, especially if you operate a business or wish to promote a cause. However, a Web presence can also leave you vulnerable in certain areas. If you plan to operate a website, be aware of the potential risks that come with a Web presence and take the necessary precautions to protect yourself.
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Security Issues
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A Web presence can create security issues, particularly if you operate a website for business purposes. Even if you implement strong security measures, hackers may find a way to infiltrate your site and commit fraudulent acts or steal your customers' personal information, such as Social Security or credit card numbers. According to the 2010/2011 Computer Security Institute Computer Crime and Security Survey, 45.6 percent of the responding enterprises indicated they had been the target of at least one cyber attack.
Reputation Damage
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Just as individuals in the public eye are often subject to attacks on their reputation, those with a strong Web presence may also be vulnerable. A popular website could receive thousands, or even millions, of hits per day. A jealous competitor or someone who feels he has been wronged by the site operator in some way may use forums, email blitzes or chat rooms to spread gossip or misinformation in an attempt to harm the operator's good name.
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Loss of Intellectual Property
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With a highly visible Web presence, the intellectual property contained on your website may be at risk from those who wish to steal or copy it. It is important to take steps to protect your vital information. According to the World Intellectual Property Organization (WIPO), protective measures should include registering any trademarks appearing on your site, as well as your domain name. Be sure to display copyright notices and trademark symbols. Avoid divulging trade secrets or other sensitive information on your site.
Legal Issues
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In general, you are responsible for all the content that appears on your website. The failure to monitor your content could lead to legal issues. For instance, the WIPO site indicates that websites are frequent targets of copyright infringement lawsuits. Legal problems may occur if those who post comments on your site defame others. Posting links or advertising that takes your site visitors to inappropriate sites could also get you in legal hot water. WIPO recommends consulting with an attorney well-versed in Internet law before publishing a website.
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References
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