What Is Live Search?
Live search can mean a couple of things when it comes to search engine technologies. Most prominently, Live Search was a search engine developed by Microsoft prior to 2009, which was later incorporated into Microsoft's Bing search product. Live search can also refer to real-time search technologies, where websites are constantly indexed to bring the user the most relevant, up-to-date information possible.
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Live Search
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Live Search was the name of a search engine product available to users on the Internet from 2006 to 2009. The search technology was a part of the Windows Live line of products, but was later rebranded as Live Search. In March 2007, Microsoft merged "Live Search" with the Microsoft adCenter to align the two products and in an effort to reach a wider audience.
Bing
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The Live Search product later became known as Bing, under a redesigned look and rebranded image. Live Search was officially discontinued in May 2009 to make way for the launch of Microsoft's Bing search engine in June 2009. The company heavily promoted the new search engine with a full-blown marketing campaign to get the word out about the live search capabilities.
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Yahoo! Search
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In July 2009, Microsoft and Yahoo! signed a 10-year deal to incorporate Bing's live search technology into the Yahoo! search engine. The interface for the Yahoo! search engine remains the same, but the search result pages sport a "Powered by Bing" message.
Google Search
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In 2009, Google and Twitter had a deal that would allow Google to serve messages from the Twitter service with Google search results. If a user searched for a particular keyword and Google saw that it matched results on Twitter, then that user would see a grouping of Twitter message prominently displayed at the top of the individual search results. If the keyword were a hot topic, then the Twitter messages would instantly update on the screen without the user typing or clicking anything else. The Google and Twitter partnership ended in 2011, which resulted in Google temporarily shutting down the real-time search results.
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References
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