You don't have to go big or expensive to create a memorable bag. Order plain white gift bags and place a sticker of your logo on both sides. Make it easy to see so that your brand will catch the attention of others walking around the show. For an eye-catching and personalized touch, consider hiring a calligrapher to write the business name or the bride's name on the bag as they come up. You might find someone willing to trade his work for representation in your bag. Use a brightly colored tissue paper to add a brilliant pop of color to the presentation.
Bridal shows are a great way to get your business name out to a bevy of newly engaged brides-to-be. These shows provide a lot of information to those who are planning their wedding, but more than information, these shows provide swag. Make your bridal swag bag the buzz of the show by adding in a few special touches that uniquely represent your business and service.
One of the most useful items given at a bridal show is the emergency kit. A smart vendor will use this opportunity to advertise its brand by providing the bride with those little things that can get overlooked: bandages, sewing supplies, safety pins, aspirin, antacids and mints. Think about situations that the bride might encounter during the course of her engagement and fill those needs. If you help the bride in her time of need, she will remember your business.
If you sell a particular product, consider an item that would emphasize that product or service. If you run a hair and makeup salon, for example, consider a pretty comb or small mirror with your salon's name, phone number and website. Include a glossy color brochure and make it easy to read at a glance. It's wise to make a business card that includes a space for notes or a calendar on the back. A pen with your information also helps keep your brand visible.
Coupons and discounts for goods and services are always welcome, but also consider fun little items like hair accessories or product samples. If you can give the bride a choice or personalize her items in some way, she will remember the personal attention and send business your way.
- Photo Credit Jupiterimages/Photos.com/Getty Images Hemera Technologies/AbleStock.com/Getty Images Pixland/Pixland/Getty Images Brand X Pictures/Brand X Pictures/Getty Images