Are Twitter Posts Good Backlinks?
When running a website, one of the most important factors in determining where your site ranks in the search engines is the number of inbound links you have. Webmasters use many different strategies to try to obtain these links. One strategy is that of posting links on social networking sites like Twitter. If you use this strategy, you may be able to improve your search engine rankings, but there are no guarantees.
Other People Are Reading
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Search Engines
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Search engines do take note when it comes to posting links to your site on Twitter. For example, Google looks at the number of links that point to your site from sites like Twitter and Facebook when determining your search engine ranking. However, the number of links you have from these sites is not the only factor that is considered -- search engines also look at how relevant the profile is that posts the link.
Relevance
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Search engines use a number of criteria to determine the relevance of the profile that posts a link on Twitter. For example, search engines look at the number of followers a user has to determine how relevant he is. Search engines also look at whether the user regularly posts links to outside sites or if he only does it occasionally. Someone who uses Twitter to post links to different things multiple times every day will have less relevance in the eyes of the search engines.
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Traffic
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While the help that Twitter links provide to your search engine ranking can be debated, those links can be good in terms of helping you generate traffic. When you post a link to a site on Twitter, some of your followers could click on that link and visit the site. In this way, Twitter links can help you generate more traffic for your site. This traffic can be used in the same way as traffic from any other source, such as from search engines.
Considerations
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It's important to take a varied approach during the process of building links for your website. While Twitter links can be helpful, they are not necessarily the only links that you will need to improve your site's search engine rankings. Getting links from a variety of sources such as from other websites, articles and advertisements can help build your search engine rankings. Search engines look at your total impact on the Web -- not just on how many people post a link to your site on Twitter.
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