Pay Per Post Advertising Options

Blogs help your product reach an online audience.

Pay Per Post (payperpost.com), also known as blog marketing, provides advertisers with the opportunity to have bloggers write about a product or company. The service allows advertisers to choose the number of words per post, the content of the post and the amount bloggers will be paid for completing the task. A list of bloggers is offered on Pay Per Post to allow advertisers to choose bloggers with audiences that best fit the company’s demographics.

Creating an Advertising Opportunity

Pay Per Post provides an easy-to-use template to help advertisers post an opportunity for bloggers. An advertiser must provide a title and a description of the project, along with any special requirements, such as incorporating specific phrases or inserting a special image or video in the post. A separate page allows advertisers to instruct bloggers to include specific links to direct viewers of the blog back to a product or company website. When creating the opportunity, advertisers also set the minimum word count for the post and determine the maximum amount of compensation for it.

Choosing Bloggers

After initially creating an opportunity, advertisers have the opportunity to narrow the list of potential bloggers by choosing blog specifics. Advertisers choose whether to use only blogs from the United States, to make offers to bloggers from the United Kingdom or to select bloggers by continent. Categories help determine the types that will best fit the company's or product’s target audience. An advertiser can create the opportunity in all categories for a versatile product or focus it for those who blog about technology, family or food.

Compensating Bloggers

While advertisers designate a maximum amount of compensation when creating an opportunity, this might not be the actual amount the advertiser pays a blogger. Advertisers receive a list of blogs that matches the opportunity and choose how much to offer each blogger based on rates and audience. The opportunity may be offered to one blogger or multiple bloggers at the same time. Once a blogger has created a post, an advertiser has the opportunity to review it to make sure it meets requirements before compensating the blogger. Bloggers receive compensation through an account that advertisers must create when signing up for Pay Per Post.

Bonus Program

Pay Per Post rewards advertisers who set up monthly accounts with the site. Through the Monthly Bonus Program, advertisers who commit to working for three months with the service receive additional spending dollars. For example, a company that establishes a monthly spending budget of $500 with Pay Per Post for three months will receive a $150 spending bonus each month. The amount of the bonus increases with each three-month commitment, so the same company could earn an additional $375 for spending with a six-month commitment or $900 for a 12-month commitment. Money not used during a given month automatically rolls over to the next month’s spending allocation.

Things to Consider

The Federal Trade Commission requires that bloggers disclose that they are being paid to writer about a company or product. When creating an advertisement, advertisers determine where in the post they prefer the disclosure to be included. Advertisers may not reject a blog that meets the requirements but contains negative or damaging statements about a company. While most bloggers will not blog negatively about a product or company, as a way of earning repeat business, they are allowed to voice an honest opinion, leaving advertisers vulnerable to potentially negative advertising.

References

• Pay Per Post: Advertisers