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What Is a Facebook Flyer Ad?

Facebook Flyers was the initial name for Facebook's advertising service. As the advertising service evolved, Flyers Pro was added in 2007 to give online marketers additional options. Facebook Ads later replaced Flyers Basic and Flyers Pro. As of time of publication, Facebook also offers Sponsored Stories as part of its advertising network and free Pages you can use to promote your company on Facebook.

  1. Facebook Flyer Ads

    • The first Facebook Flyer Ads were similar to banner advertisements. Marketers chose a theme and image for their ad and wrote a title and body copy. Advertisers could choose to show the ads to all Facebook users or only people within a certain region or educational network. Marketers could also set the ads to only show for people of a particular gender or age. Facebook charged $5 for 2,500 ad impressions (the number of times the ad was displayed on the website), and advertisers were limited to $100 worth of ads a day, according to a October 2007 blog post on the Marketing Sherpa website.

    Facebook Flyers Pro

    • Facebook Flyers Pro was introduced in 2007 and later discontinued. Flyers Pro was Facebook's first advertising solution that took advantage of most of the demographic information it collected from users. Advertisers could target ads based on marital status, education, political views and other factors. Flyers Pro offered closer matching between advertises and customers than was possible with the competing Google AdWords service, creating a considerable amount of interest in the advertising platform according to a 2007 report by Adam Ostrow on Mashable. Facebook Ads were only available on a cost-per-click basis where advertisers paid a set fee each time people clicked on their ads.

    Facebook Ads

    • Facebook Ads was the name for Facebook's contextual advertising service as of time of publication. Facebook collects a wealth of information from users over time, including their relationship status, location, religion, employer and interests. Facebook Ads allows marketers to choose who should see their ads based on these factors, allowing for highly-targeted advertisements. You can pay for the ads on a cost-per-click or cost-per-impression basis.

    Facebook Sponsored Stories

    • Sponsored Stories are a type of Facebook advertisement that makes certain actions taken on the site more noticeable. For example, when one user "likes" a Facebook Page, that action is included in the newsfeeds of the user's friends. However, the friend may not notice the update. Sponsored Stories increase the visibility of the friend's "like" by moving them to the right of the screen. Most Sponsored Stories spread the word about your services by targeting the friends of your customers, but you can use Sponsored Stories to make sure your Facebook Page posts were visible to your fans too.

    Facebook Pages

    • Facebook Pages aren't advertisements but they can be used to promote businesses, brands and organizations. Any official representative of a company can create a Facebook Page for free. Pages provide tools for companies to interact with their customers online, so they can be used to promote products and services. Posts from Facebook Pages appear in the newsfeeds of people who have "liked" the Page, and Sponsored Stories make the interactions between fans and Pages into more noticeable ads

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