Jobs in Marketing and Consumer Behavior Analytics
Companies both large and small depend on marketing professionals to help build brand loyalty and attract new customers in a competitive marketplace. Those interested in a career in marketing have a wide array of options to explore when it comes to choosing a job and forging their career path.
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Traditional Opportunities
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Traditional career paths exist for marketing professionals, including positions involving advertising and product management. Jobs in advertising focus on managing the various communication channels a company uses to reach customers. Product management positions -- referred to as brand management in many consumer product companies -- provide marketing professionals with an opportunity to handle marketing for a specific company product or service. Other traditional job options for marketing professionals include those in sales and new product development.
Market Analysis
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Marketing professionals conduct quantitative analysis of the marketplace for specific products and services. Job options related to market analysis include market researcher, market analyst and new product planning. Individuals working in market analysis spend a large amount of time forecasting, planning and investigating opportunities related to market trends. For instance, marketing professionals employed in new product planning will investigate the marketability of a new product through statistical forecasting of sales numbers, including units sold and potential profit.
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Consumer Research
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Consumer research jobs focus on identifying the needs of customers through both qualitative and quantitative methods. Companies can then use this information to help develop new and improved products. For instance, a consumer behavior analyst employs both marketing knowledge and psychology to help determine what customers are looking for in a product or service. They accomplish this through surveys, available statistics and other feedback tools. Related consumer-focused positions include consumer demand analyst and data analyst.
Other Jobs
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The fields of marketing and consumer behavior analytics provide other job options for qualified candidates. Other jobs include those related to promotional sales and public relations. Promotional sales positions focus on developing a marketing strategy that includes promotional products, such as embroidered clothing or imprinted giveaways. Jobs related to public relations involve crafting press releases and other company documents that help portray a company’s desired image.
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