What Does a Jewelry Assistant Manager Do?

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Jewelry store assistant managers often start on the career path as sales associates.
Jewelry store assistant managers often start on the career path as sales associates. (Image: Comstock/Comstock/Getty Images)

A jewelry assistant manager may work at a jewelry store or in a jewelry department within a department store. Most assistant-manager positions are found in the retail industry, however, some may work selling jewelry wholesale. Assistant jewelry managers must have jewelry product knowledge, experience in managing staff, proven sales records, and experience in dealing with the public. Additionally, she may be called upon to fill in as general manager and ensure the store is meeting its sales goals.

Manage Staff

Assistant managers typically hold the primary responsibility for managing employees. The assistant manager is the level between the employees and the department or store manager. As the assistant manager, you often have the responsibility to interview, hire and train employees. You will manage employee performance and implement corrective action plans or fire staff when necessary. You will also create the work schedule, coordinating vacation and days off requested by your staff. Additionally, you may be the first line of management that staff approaches with concerns.

Meet Sales Goals

As the jewelry store assistant manager, you will have sales goals to achieve. As part of your performance goals within the position, your manager may set specific sales figures to meet. Your position may include coordinating sales, promotions and internal contests to drive sales. Each individual sales associate may have her own sales goal to reach, and as assistant manager, you will likely have an overall departmental or store goal to meet. Assistant managers may receive bonuses and other incentives based upon meeting sales goals.

Handle Customer Issues

Customers may have issues and complaints that cannot be resolved by the sales associate. Assistant managers may step into the situation to diffuse the customer’s dissatisfaction and resolve the issue. The manager will evaluate how the sales associate handled the situation and take steps to avoid similar instances. The customer tends to feel a sense of contentment once a manager is involved in handling his complaint. The assistant manager must be skilled at soothing the customer while dealing with the escalated problem.

Other Primary Responsibilities

Assistant managers, in conjunction with store or department managers, have other responsibilities, such as managing inventory, planning and executing floor and window displays, security for the jewels, and purchasing. Additionally, the assistant manager is next in charge after the store or department manager and may step into that role if the store is between managers. Lastly, the assistant manager must maintain a high level of product knowledge regarding the jewelry. He may obtain certification as a gemologist, participate in trade shows and attend training seminars about the industry or specific to products and manufacturers.

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