Is Tumblr Good for SEO?
Tumblr, a blog publishing platform, allows users to upload many different forms of content using email, SMS or other methods. Tumblr's ease of use and speed have attracted over 27 million users, at the time of publication. However, search engine optimization, or SEO, is not Tumblr's strong point. Tumblr makes it simple to upload content. But what you gain in simplicity you lose in terms of fine control, including over some SEO elements.
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Search Engine Optimization
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Search engine optimization, or SEO, is the practice of making a website rank higher in search engine results for related phrases. While SEO is an ever-evolving process with many different factors, some essential elements stay the same. One major factor is making your content easy for a search engine to understand and categorize. The other major aspect to SEO involves the number and quality of links coming into a particular site. In general, the more and better quality links a site has, the higher its chances of ranking well. On both fronts, Tumblr has some benefits and some drawbacks.
Tumblr
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Tumblr takes some of the elements of traditional blogging and combines it with a scrolling “microblogging” format. That means that instead of lots of individual text-based posts, Tumblr blogs have a continual stream of all kinds of content -- from videos and Tweets to short quotes or longer text. From an SEO point of view, the ongoing stream of information can make it more difficult to categorize individual pieces of content. This makes Google and other engines less likely to serve up a specific Tumblr post in their search results.
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Page Titles
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Having a page title tag is a key SEO element for Google and other prominent search engines. A page title describes the content contained on a particular page. Usually, search engines use the page title as the actual link you click in the results themselves. Text-based Tumblr posts may allow a page title. However, many video or image posts simply keep the general blog title as their page title, according to social media expert J.D. Rucker writing on the Soshable website. This means that search engines can't separate each piece of content as easily as they can with pages with separate titles.
SEO Improvements
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Adding a few lines of code to each Tumblr post can help improve some SEO elements, according to Thord Daniel Hedengren in “Takling Tumblr.” For example, using the <title> tag in each new post helps to overcome the problem of a lack of titles. Similarly, using the <h1> tag for your most important heading in a Tumblr post gives search engines another clue as to the content. In general, the most effective strategy for SEO using Tumblr simply involves creating the best content you can. This can attract the attention of the Tumblr community and beyond, leading to more links to your Tumblr blog.
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