Salary for Media Advertising Producer

Media advertising producers bombard us with messages on a daily basis. These advertising managers are responsible for planning and directing an entire advertising campaign on behalf of their clients. Those involved in media advertising primarily direct campaigns in radio and television broadcasting. According to the Bureau of Labor Statistics, there were 1,250 advertising and promotions managers who worked in this capacity in 2010. Salaries for media advertising producers tend to be right at or just below the national average for all advertising and promotions managers.

  1. Average Salary

    • The average salary for advertising and promotions manages working in the field of television and radio broadcasting was $92,510 per year, as of May 2010, according to the Bureau of Labor Statistics. This salary was slightly less than the average salary for other advertising and promotions managers throughout the nation who made an average salary of $98,720 per year in 2010.

    Pay Scale

    • An examination of the pay scale for all advertising and promotions managers nationwide can also provide some additional context and insight for understanding the pay for media advertising producers. According to the BLS, the median salary for those working in this field was $83,890. In the middle of the pay scale were the middle half who made salaries ranging from $56,820 to $122,570. The upper 10 percent made more than $166,400 per year. This pay scale indicates that media advertising producers typically fall within the upper 50 percent of the pay scale of all advertising and promotions managers nationwide.


    • Location also has some influence on the salaries earned in this industry. For instance, the BLS indicates that the highest paid advertising and promotions managers worked in New York, earning an average salary of $142,330 per year in 2010. Those employed in New Jersey, Massachusetts, Minnesota and Michigan were also among the highest-paid professionals in this field. The average salaries in these states range from about $110,000 to about $126,000 per year. Also notable were those employed in the state of California who made an average salary of $104,060 per year.

    Job Outlook

    • The number of jobs in the advertising, marketing and promotions fields is expected to grow by about 13 percent from 2008 to 2018, according to Bureau of Labor Statistics projections. The bureau indicates that the competition among businesses in nearly every sector will spur competition, thus necessitating the services of those involved in advertising and public relations. Media advertising producers will benefit from the desire of companies to maintain mass exposure on both a national and worldwide scale.

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