Flier Vs. Brochure
When advertising a business, it's important to use effective marketing techniques to acquire customers. Two of the most common offline advertising methods are fliers and brochures. To know which is the better option for a business, first understand the fundamental differences between them.
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Production Cost
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One of the biggest differences between fliers and brochures is what it costs to produce them. In general, fliers are significantly less expensive to produce than brochures. This is mainly because brochures typically use a heavier, glossy paper. On the other hand, a flier uses only one piece of regular copy paper. Both materials and printing costs are higher when producing brochures.
Number of Pages
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Another noticeable difference is the number of pages of which each option consists. In most cases, fliers are one page with printing only on the front. Brochures consist of several pages that fold. Depending on the number of folds in a brochure, they usually contain either four or eight pages. As a result, a brochure is capable of containing much more information than a fliers.
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Content
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Fliers and brochures also contain different types of content. Many times, fliers feature an upcoming event or a limited-time promotion. Brochures are more of a reference point for a business and usually feature products and services. In turn, fliers are typically geared toward short-term events and brochures are meant to be kept and reviewed for a longer time. As a result, fliers are considered more disposable than brochures.
Distribution Locations
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Fliers can be distributed at a variety of locations, such as in newspapers or at entertainment venues. Sometimes they are also placed on bulletin boards, window fronts and telephone poles. Brochures are usually found in offices, at sales presentations and in direct mail. A business will put considerably more thought into handing out brochures than it would for fliers.
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