The Advantages of Facebook Ads
The Internet has changed the way businesses market, as an email or completely digital ad campaign offers a higher possible audience than a mailed postcard or brochure. The social networking site Facebook boasts millions of users, and allows businesses to place targeted ads in the right-hand column of the user's profile and home feed pages. Businesses can then track the ad's response rate, and make modifications as necessary to help increase brand recognition and customer loyalty.
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Targeting Options
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Facebook allows you to reach just the people you want by narrowing your ad's specific market specifications. You can set certain parameters, such as age, location and relationship status, to better focus the ad to a specific type of market audience. This way you don't waste time and money advertising your band's local concert to people who live three states away.
Destination Options
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Facebook ads allow you to redirect anyone who clicks on it to whatever page on your Facebook page or website you like. This could help encourage more "Likes" on your Facebook page, or direct would-be customers to a special offer on your website. Controlling exactly where interested viewers end up when they interact with your ad helps ensure they see exactly what you want them to see first about your business or product.
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Budget Options
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Advertising with a budget means you must make every last penny count. Facebook helps by allowing you to set the daily budget for your ad, which determines how often the ad will appear on the site for that day. Ads are charged per thousand impressions or for every click, known as CPC. Paying for impressions mean that you pay to have your ad appear on the site for a set number of times, while paying for clicks means you only pay for an ad if a person clicks on it.
Reporting Options
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When you place an ad on Facebook, you have access to reports generated to check the status and performance of your campaign in Facebook's Ads Manager. This page shows the number of impressions your ad made, as well as the number of clicks received. You can also pause current ad campaigns to remove the ad from rotation, alter the budget associated with each ad and update them with new information.
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References
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