Frequent-Buyer Program Ideas
A frequent-buyer program rewards repeat customers and encourages loyalty. Companies may use frequent-buyer programs to increase customer spending and lure buyers during off-peak days or off-peak hours. Consumers who sign up for the frequent-buyer program are rewarded with privileges, gifts, preferential treatment and promotions.
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Programs Based on Purchases
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With a frequent-buyer program based on purchases, the customer is rewarded based on the price of the purchase. For example, you might offer a gift certificate or special promotion to any customer who spends $300 or more in a defined period of time. This type of program is especially effective just before a holiday such as Valentine's Day. The program may also be used to increase sales in a slow sales season.
Programs Based on Points
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A frequent-buyer program based on a point system gives the customer the opportunity to earn points for purchases. Customers can earn one point for every dollar they spend, for example. You then determine the reward that customers get for every 100, 250, 500 and 1,000 points earned. Rewards may range from a free promotional item, preferably with the logo of the business imprinted on it, to gift certificates and special sale days.
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Programs With Reward Privileges
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An advantage to frequent-buyer programs that offer customers privileges as opposed to discounts is that this type of reward is less costly. The customer might be offered special shopping hours or a subscription to a company newsletter announcing sneak previews. Frequent buyers may receive free gift wrapping, free shipping or personalized service such as reminders and personal shopping customer service. Customers can be made to feel special with complimentary wine and cheese parties or breakfasts in the store to celebrate store anniversaries or holidays.
Programs Offering Access to Merchandise
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Every holiday season, there are a few items that are in high demand and difficult to find in the stores. A frequent-buyer program may offer a preferred buyer's club membership that provides frequent buyers with first access to such hard-to-find merchandise.
Programs Offering "Get One Free"
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Consumers may be encouraged to satisfy all of their buying needs at your store instead of buying elsewhere with a "buy 10, get one free" loyalty program, for example. A customer who normally buys several items at your store and the rest at a competitor may now buy all 10 at your store to get the free item.
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References
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