With the use of quantitative research methods, personal bias can be avoided in studying research problems in the social sciences. It's easier with these tools to generalize the results, as well as to study broadly. These research methods produce hard numbers that can be turned into statistics.
Financial analysts often use quantitative research to gather information about the performance of stocks or bonds. Market researchers conduct surveys to learn about the demographics of their customers, including age, gender, education and socioeconomic status. The U.S. Census is an example of large-scale quantitative data gathering; census-takers survey households and the data are crunched to determine the federal budget.