How to Promote an E-mail Newsletter

By eHow Internet Editor

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If you are looking for subscribers for your newsletter, you can promote it in various ways. Many online newsletters have subscriber lists in the tens of thousands.

Instructions

Difficulty: Moderate

Things You’ll Need:

  • E-mail Accounts
  • Pacific Attitude Bulk E-mail Programs
  • E-mail Software

Step1
Include subscription information in your e-mail signature. Every time you send an e-mail or post to a newsgroup, viewers will see your newsletter information.
Step2
Include subscription information on your Web site, if you have one.
Step3
Register your newsletter with the various online registries that exist for that purpose. Run a search for "e-zine directory" or "newsletter directory" and you will find many possibilities.
Step4
Trade ads for your e-zine with other newsletter publishers.
Step5
Write content for other people's newsletters in exchange for a free byline at the bottom. Promote your newsletter in the byline.

Tips & Warnings

  • Be prepared to be spammed once you leave your contact information at various Web sites or directories. Spammers "harvest" e-mail addresses from these sites for the purpose of compiling and selling mailing lists to Internet marketers.

Comments

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Anonymous

Anonymous said

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on 8/5/2006 It's inevitable that careless readers will sign up for your newsletter and forget about it, then mistake it for spam the next time it comes in. Include instructions for leaving the mailing list in the body of the newsletter. That way if you get reported to the reader's ISP or your own as a spammer, the postmaster will see that your email is legitimate and it shouldn't be blocked.

Anonymous

Anonymous said

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on 11/22/2005 Search engine placement is king! Learn about meta tags.

Anonymous

Anonymous said

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on 11/22/2005 Please visit my Web site at http://www.geocities.com/only_the_best_freebies if you would like to trade advertising with a 25-person-and-growing e-mail list! I would be delighted with any and all offers!!

Anonymous

Anonymous said

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on 11/22/2005 Upload a current issues and link it next to your letter's sign-up button. People may want to subscribe, but are not sure if it will be worth the email clutter & the trouble to un-subscribe if it's junk. An easy to access preview may help sway them!

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eHow Article:  How to Promote an E-mail Newsletter

eHow Internet Editor

eHow Internet Editor

Category: Internet

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