How to Build a Human Billboard
A human billboard is just what it sounds like. Instead of your typical billboard sign on the side of the road, a human being sports a sign of corporate interest. Your human billboard can be a sign that is held or a T-shirt with a company's logo or advertisement. If building an advertising campaign utilizing human billboards is something you think your business can benefit from, there are a few steps to follow.
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Instructions
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Create the type of advertising media that is going to work best for your business. If you are a brick-and-mortar store trying to drive foot traffic into your business, a human billboard with a sign will probably work best. If you are an Internet-based website, a T-shirt with your company name and web address may be all you need.
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Place an advertisement looking for people to work as your human billboard and set up interviews with potential candidates.
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Interview possible candidates based on necessary qualifications. For human billboard sign holders, you will want to find individuals with energetic personalities that are going to draw attention to your sign and not just stand there. For T-shirts, you will want to look for people who are out and about to socialize with people in your target market. For example, if you are an online textbook store, finding college students to wear your shirts would be an effective marketing strategy.
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Tips & Warnings
Finding people that match the personality of your business is important. As a human billboard, these people represent your company not only with the sign they are holding but with their behavior as they advertise for you. This extension of your business image is something to keep in mind when creating and hiring your human billboard.
If you are strapped for cash, you can be your own human billboard.
References
- Photo Credit Thinkstock/Comstock/Getty Images
