How to Check a Product to Sell for Saturation

How to Check a Product to Sell for Saturation thumbnail
Search sales ads to determine product saturation.

Products created for distribution to consumers go through four stages. The first stage is the introduction to the market. The item reaches a growth stage followed by a maturity stage. It may take months to reach the saturation stage. Life cycles of a new electronic gadget reach saturation stage and sales decline each time a newer model is brought out. Such is the case with the life cycle of videocassette players and tapes, which have become obsolete with the introduction of newer technology. There are a few ways you can determine if a product has reached the saturation point.

Instructions

    • 1

      Check major retailers to see how many are offering the product to consumers. This can be done by physically checking the store or watching ads in newspapers or checking catalogs.

    • 2

      Determine if the product is still being advertised on TV and radio or if it has been replaced by ads for a newer product.

    • 3

      Search auction and sales sites on the Internet to see if the product is still available. Check past sales and prices to see if there was a price decrease, which may mean that the product reached saturation stage.

    • 4

      Conduct keyword searches to determine the rate at which online users are looking for the product. Keyword searches in major search engines such as Google give the number of times a search was done for a particular product or phrase.

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References

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