How to Create a Sizzle Call
A sizzle call, also known as a career-opportunity-overview call, can greatly boost your company's target market through telemarketing. What makes a sizzle call "sizzle" is the immediacy, the heat that the listener can feel in your voice about what you're selling. Examples of products that fit well for sizzle calls include health insurance or even beauty products. Make sure you don't bombard too many people with unwanted calls -- you want to create a persuasive mood for listeners, not an irritating one.
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Instructions
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Write a sizzle call. A sizzle call is supposed to persuade listeners within a few minutes that they need your product. Often, personal anecdotes are used alongside worst-case scenarios, illustrating what will happen to the listener if she doesn't purchase your product. For example, if you're selling life insurance, you can tell an anecdote about what happened to your friend whose family was left with nothing because he or she didn't provide life insurance. Sprinkle the call with some humor to lighten the tone.
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Make cold calls. The easiest and cheapest way to find numbers will be in a phone book. However, you might want to edit the list of phone numbers to a target market, if your product has one. In that case, you may want to base who you call on geographic location or another category.
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Record a sizzle call. If you want to record a message to send out rather than make individual calls, you will need to make a prerecorded digital file. Most computers have microphones built in, making this easy to do at home.
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Use a group call service or voicemail service to send out sizzle-call "blasts." With voicemail services like VoiceNation or Kwikcall, you can send your recorded sizzle call to the company, which will send out your call in blasts and then alert you when someone calls you back.
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Tips & Warnings
Always leave a call-back number in your prerecorded sizzle call.
When recording your sizzle call, make sure to be in a quiet room so as not to pick up background noise.
References
- Photo Credit Hemera Technologies/AbleStock.com/Getty Images
