How to Track External Links in Google Analytics
Google Analytics links with your Google account to generate reports on incoming search engine traffic. You can also use Analytics to track outgoing link clicks. Google provides webmasters with a URL generator to track campaigns, affiliate IDs and campaign sources such a search engines or ads. The URL generator lets you specify each parameter and uses the parameters and site URL to generate a tracking link.
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Instructions
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Open a Web browser on the computer. Navigate to the Google URL generator on the official Google domain. Only use the official Google URL generator -- this way, you guarantee that the URL generated will work with Analytics.
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Type your campaign information in the form text boxes. You can use all the campaign tracking options or only one of them. Type your website URL in the "Website URL" text box.
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Click "Generate URL" to create the tracking link. The link code displays in a box under the button. Copy and paste this link to your Web page or blog. The link information displays in the Google Analytics dashboard when the user clicks the link.
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